Tourism Marketing

tourism marketing

Creating Demand pro-actively supports tourism marketing, in identifying and maximizing the potential of each new opportunity.

The objective is to facilitate a multi-disciplined service assisting the global tourism industry and also assist in creating a blue print of Tourism Marketing plan, based on local knowledge. We steer in identifying objectives and align them with that of the market and customer.

Accommodations

Hotel marketing can no longer be relied on trade shows and printed brochures to attract numbers. People tend to independently choose based on their research. To stay ahead competitive, tourism businesses need to be where the consumer is and that is Online. Our strategy and experience draws in the invisible crowd to real time numbers.

Entertainment

Entertainment campaign requires a definite planning, built around developing an integrated promotional campaign. Creating Demand can introduce entertainment audiences, segment them and discuss on primary and secondary research for understanding audience preferences. Besides this, we present a discussion on branding and marketing approaches specifics to the industry.

Food & Beverage

Food and beverage marketing has undergone tremendous transformation. Fast food, snack, and beverage firms tend to draw consumers via online and social media marketing techniques. Tools and online platforms like Facebook, Twitter, LinkedIn, YouTube, Gaming, and mobile communications etc have been game changers. This requires ongoing engagement, by encouraging the segment to interact. In the digital age, our experience offers activities, like product launches and sampling, partnerships, word-of-mouth campaigns, promotions, new store openings etc.

Shopping

We evolve the city’s distinctive retail enclaves that highlight the diverse offer. These include the art spaces and independent de- signers, the multicultural experience
And create a nationally recognized shopping festival that will attract visitor’s desired destinations.

Special Events

Special event marketing is an ideal thought to leverage your brand’s message. Our event campaigns for your select audience creates an everlasting brand impact, leading to increased customer engagement and brand loyalty. We also assist in craftting an event marketing strategy. Creatingdemand shall emerge as your expert in winning brand loyalty.

Travel Experience

Experience is the most indispensable alternative for any destination. A traveler dreams, plans, books, experiences and finally shares. The traveler experience comprises of rational decision-making with emotional desires. It must be a memorable one.
Hereby, we focus on the multisensorial part. Our focus is versatility. We create a stimulus for any consumer to know about a brand or place, and then experience it.

Kiosk & Alternative Retail

Inorder to differentiate from the clutter, our Kiosks and alternative retail offering provides a self-sustaining distribution channel. This generates good impressions by consumers. It suits best for new product launch, direct sales for retailers, unique branded environments etc.
This shall benefit operational control over your own distribution channel.

The key services include:

Technology

We are armed with latest inbound marketing, customer relationship management, social media and associated technologies that tourism businesses desire. Services which we offer include: Customer Relationship Management Systems , Content Management Systems, Inbound Marketing, Social Media Promotions and Digital Publications

Brand Visibility

Clarity: Goals, direction, target, vision, mission, values

Coverage: Online and offline visibility, networking and use of appropriate media channels relevant to stakeholders

Consistency: “On brand” and consistent brand “touch points” and experiences.

Constancy: Regular, timely and relevant contacts with stakeholders

Storytelling: Engaging, compelling and captivating use of narratives

Tourism Enterprise Development

Phase 1: Site Assessment
During the site assessment phase supply and demand for the region in terms of tourism promotion are analyzed. Threat Assessment is also conducted.
Phase 2: Participatory Business Planning
We conduct a series of stakeholder workshops. This includes developing demand-driven business plans, financial projections, competition analysis, sales marketing strategies and operating plans.
Phase 3: Tourism Operations Training
We conduct training workshops covering from reservation and payment systems to tour logistics and financial procedures that are essentials for tourism marketing.
Phase 4: Nature Guide Training
We cover a course nurture guides with conversational English skills, besides teaching in the host language.
Phase 5: Tourism Services Training
We also train in various functional areas of a small tourism business, including menu design, food preparation, housekeeping and facilities management, transportation as essentials for any tourism enterprise.

Marketing Campaign

Phase 1: Marketing and Sales Analysis

We will provide an analysis of your current marketing strategy and measure it against your resources and goals. Solimar will help you identify areas where your tactics can become more efficient and cost effective via inbound marketing techniques and identify your company’s inbound marketing needs, highlight opportunities to improve your lead to sale conversion rates and guarantee future customer loyalty. We will provide you with the necessary training to help build organizational capacity to assume these functions during a 12-month campaign.

Phase 2: Team Selection and Role Definition

Solimar will build a team consisting of a team leader (the Solimar account manager), your in-house talent, and Solimar consultants who have expertise in particular fields such as SEO, blogging, social media and trade outreach to ensure that the inbound marketing campaign is implemented smoothly.

Phase 3: Software Selection

Solimar will introduce you to the latest in user friendly inbound software solutions and help you choose which solutions will best most effective for carrying out your inbound marketing goals. Our team of experts will help set up these software platforms and ensure they are integrated with the organizational software that is currently in place. After installing the software solutions, we will ensure that your team is thoroughly trained to use it. We also provide the appropriate manuals and resources to provide guidance and allow you to instruct others on how to use them.

Phase 4: Monitoring and Evaluation System

Solimar will set up a baseline report against which all campaign metrics and targets will be measured and generate detailed weekly and monthly success reports that will give up to date insight into campaign performance. This will be accompanied by analytics software that will be used to track these key metrics.

Phase 5: Implementation and Project Transfer

The comprehensive inbound marketing campaign will be carried out over a 12-month span. Upon completion, Solimar will transfer the campaign to you along with a variety of training material and resources to ensure the campaign’s sustainability or we can continue implementation on your behalf.

Consulting on:

  • Advertising
  • Attractions Marketing
  • Destination Marketing
  • Digital Strategy
  • Email Marketing
  • Event Marketing
  • Hotel/Resort Marketing
  • Internet Travel
  • Media Planning/Buying
  • Social Networking
  • Travel SEO & SEM
Issues we focus on are:

  • Business tourism and travel
  • Eco-tourism
  • Educational tourism
  • Medical tourism
  • Responsible tourism & travel
  • Rural tourism
  • Sports tourism and travel
  • Tourism and travel destinations
  • Tourism and travel economics
  • Tourism events and issues
  • Urban tourism

Each of our programs are customised meeting client’s specific needs. It includes combination of public & media relations; print advertising; direct mail; special events; online advertising and fulfillment; and partner marketing. In addition we work for a diverse range of B2B and Corporate clients across sectors including hotels, food and drink, exhibitions, financial services, marketing services, packaging, travel, retailing and retail security.

Our solution sets your destination.  For initiating collaboration please fill the contact form below.