Successful brands, products or destinations are closely managed and protected. We specialize in identifying opportunities, developing new markets and also assist in relaying brands across the range of digital, online, printed, advertising and promotional media platforms.
Our consulting forum extends expertise in connecting and creating demand by strategically locating consumers in the right market, if not, then in creating them!
Our branding initiatives and capabilities include:
A brand represents the core message. More than just a logo, it defines your product and provides a theme for towards marketing efforts. It should distinct from competition. Marketing strategies may alter over a period but a brand must have long-lasting and true.
Creating demand offers brand analysis. A brand audit determines the efficiency of the existing brand. We conduct the economic and social issues that impact your brand, your target market. Besides this we also review the brands of your competition. Creatingdemand, post brand research will help in identifying opportunities towards positioning.
Whether you are re-launching your brand or creating a brand from scratch, absolute research must be carried out. What does your brand stand for? What are the emotions it must reciprocate? Is their a story? The Creatingdemand creative team will formulate your new brand positioning.
Creatingdemand with its experience has developed a series of tools for tourism businesses which shall help in to attracting travellers. Our brand training processes will help you to leverage better business results. We provide training on how to build upon an engaging visitor experience, enhancing copywriting and photography for deeper marketing impact and key insights on how to understand your customer in a better way.
We focus our efforts in bridging the gap between strategic crafting and implementation by offering brand support to businesses while ensuring optimum utilization of resources for result accomplishment. We shall develop tailor-made solutions for your brand development, city, region or country destination.
We create convincing tourism destination brand strategies, besides offering practical marketing and branding solutions. We undertake Destination Brand Audit, Segmentation Analysis, Competitors Analysis, Brand Development and Brand Monitoring & Evaluation
The key services include:
We are armed with latest inbound marketing, customer relationship management, social media and associated technologies that tourism businesses desire. Services which we offer include: Customer Relationship Management Systems , Content Management Systems, Inbound Marketing, Social Media Promotions and Digital Publications
Clarity: Goals, direction, target, vision, mission, values
Coverage: Online and offline visibility, networking and use of appropriate media channels relevant to stakeholders
Consistency: “On brand” and consistent brand “touch points” and experiences.
Constancy: Regular, timely and relevant contacts with stakeholders
Storytelling: Engaging, compelling and captivating use of narratives
Phase 1: Site Assessment
During the site assessment phase supply and demand for the region in terms of tourism promotion are analyzed. Threat Assessment is also conducted.
Phase 2: Participatory Business Planning
We conduct a series of stakeholder workshops. This includes developing demand-driven business plans, financial projections, competition analysis, sales marketing strategies and operating plans.
Phase 3: Tourism Operations Training
We conduct training workshops covering from reservation and payment systems to tour logistics and financial procedures that are essentials for tourism marketing.
Phase 4: Nature Guide Training
We cover a course nurture guides with conversational English skills, besides teaching in the host language.
Phase 5: Tourism Services Training
We also train in various functional areas of a small tourism business, including menu design, food preparation, housekeeping and facilities management, transportation as essentials for any tourism enterprise.
Phase 1: Marketing and Sales Analysis
We will provide an analysis of your current marketing strategy and measure it against your resources and goals. Solimar will help you identify areas where your tactics can become more efficient and cost effective via inbound marketing techniques and identify your company’s inbound marketing needs, highlight opportunities to improve your lead to sale conversion rates and guarantee future customer loyalty. We will provide you with the necessary training to help build organizational capacity to assume these functions during a 12-month campaign.
Phase 2: Team Selection and Role Definition
Solimar will build a team consisting of a team leader (the Solimar account manager), your in-house talent, and Solimar consultants who have expertise in particular fields such as SEO, blogging, social media and trade outreach to ensure that the inbound marketing campaign is implemented smoothly.
Phase 3: Software Selection
Solimar will introduce you to the latest in user friendly inbound software solutions and help you choose which solutions will best most effective for carrying out your inbound marketing goals. Our team of experts will help set up these software platforms and ensure they are integrated with the organizational software that is currently in place. After installing the software solutions, we will ensure that your team is thoroughly trained to use it. We also provide the appropriate manuals and resources to provide guidance and allow you to instruct others on how to use them.
Phase 4: Monitoring and Evaluation System
Solimar will set up a baseline report against which all campaign metrics and targets will be measured and generate detailed weekly and monthly success reports that will give up to date insight into campaign performance. This will be accompanied by analytics software that will be used to track these key metrics.
Phase 5: Implementation and Project Transfer
The comprehensive inbound marketing campaign will be carried out over a 12-month span. Upon completion, Solimar will transfer the campaign to you along with a variety of training material and resources to ensure the campaign’s sustainability or we can continue implementation on your behalf.
- Attractions Marketing
- Destination Marketing
- Digital Strategy
- Email Marketing
- Event Marketing
- Hotel/Resort Marketing
- Internet Travel
- Media Planning/Buying
- Social Networking
- Travel SEO & SEM
|Issues we focus on are:
- Business tourism and travel
- Educational tourism
- Medical tourism
- Responsible tourism & travel
- Rural tourism
- Sports tourism and travel
- Tourism and travel destinations
- Tourism and travel economics
- Tourism events and issues
- Urban tourism
Each of our programs are customised meeting client’s specific needs. It includes combination of public & media relations; print advertising; direct mail; special events; online advertising and fulfillment; and partner marketing. In addition we work for a diverse range of B2B and Corporate clients across sectors including hotels, food and drink, exhibitions, financial services, marketing services, packaging, travel, retailing and retail security.
Our solution sets your destination. For initiating collaboration please fill the contact form below.