Brand Consulting

brand consulting

Successful brands, products or destinations are closely managed and protected. We specialize in identifying opportunities, developing new markets and also assist in relaying brands across the range of digital, online, printed, advertising and promotional media platforms.

Our consulting forum extends expertise in connecting and creating demand by strategically locating consumers in the right market, if not, then in creating them!

Our branding initiatives and capabilities include:

Brand Audit

A brand represents the core message. More than just a logo, it defines your product and provides a theme for towards marketing efforts. It should distinct from competition. Marketing strategies may alter over a period but a brand must have long-lasting and true.

Creating demand offers brand analysis. A brand audit determines the efficiency of the existing brand. We conduct the economic and social issues that impact your brand, your target market. Besides this we also review the brands of your competition. Creatingdemand, post brand research will help in identifying opportunities towards positioning.

Brand Positioning

Whether you are re-launching your brand or creating a brand from scratch, absolute research must be carried out. What does your brand stand for? What are the emotions it must reciprocate? Is their a story? The Creatingdemand creative team will formulate your new brand positioning.

Brand Training

Creatingdemand with its experience has developed a series of tools for tourism businesses which shall help in to attracting travellers. Our brand training processes will help you to leverage better business results. We provide training on how to build upon an engaging visitor experience, enhancing copywriting and photography for deeper marketing impact and key insights on how to understand your customer in a better way.

Crafting Brand strategy

We focus our efforts in bridging the gap between strategic crafting and implementation by offering brand support to businesses while ensuring optimum utilization of resources for result accomplishment. We shall develop tailor-made solutions for your brand development, city, region or country destination.

Creating Brand

We create convincing tourism destination brand strategies, besides offering practical marketing and branding solutions. We undertake Destination Brand Audit, Segmentation Analysis, Competitors Analysis, Brand Development and Brand Monitoring & Evaluation


Consulting on:

  • Advertising
  • Attractions Marketing
  • Destination Marketing
  • Digital Strategy
  • Email Marketing
  • Event Marketing
  • Hotel/Resort Marketing
  • Internet Travel
  • Media Planning/Buying
  • Social Networking
  • Travel SEO & SEM
Issues we focus on are:

  • Business tourism and travel
  • Eco-tourism
  • Educational tourism
  • Medical tourism
  • Responsible tourism & travel
  • Rural tourism
  • Sports tourism and travel
  • Tourism and travel destinations
  • Tourism and travel economics
  • Tourism events and issues
  • Urban tourism

Each of our programs are customised meeting client’s specific needs. It includes combination of public & media relations; print advertising; direct mail; special events; online advertising and fulfillment; and partner marketing. In addition we work for a diverse range of B2B and Corporate clients across sectors including hotels, food and drink, exhibitions, financial services, marketing services, packaging, travel, retailing and retail security.


Our solution sets your destination.  For initiating collaboration please fill the contact form below.